For the 1999 model year, DaimlerChrysler revived the 300 name on the 300M. This time it was a front-wheel drive, V6-engined car using the Chrysler LH platform. While not technically part of the famous "letter series" of the 1950s and 1960s, Chrysler did have a sense of continuity, using the next letter, M, after the last 300L.
When Chrysler redesigned the LH-cars in 1998, the Eagle Vision was discontinued. In order to fill the "import-fighter" gap, the Eagle Vision's position, Chrysler brought back the 300 name. Chrysler once stated that if the Eagle brand wasn't dropped, the 300M would instead be sold as a redesigned Eagle Vision. Indeed, a couple of design images surfaced on the Internet showing a 300M with an Eagle badge on the grille. The 300M is similar in exterior and almost identical in the interior as the Chrysler Concorde. The 300M also fit the European "5 metre" size class for export, unlike the substantially similar LHS.
The 300M was Motor Trend magazine's Car of the Year for 1999. It also was on Car and Driver magazine's Ten Best list for 1999 and 2000.