Toyota RAV4 Premium Concept (2013)

Toyota RAV4 Premium Concept

The Toyota RAV4 'Premium' design study highlights the sophistication of the new RAV4, enhancing its original design with refined ornaments and enhanced finishings. Specifically developed, and extended to the bumpers as well as the body, the "Deep Bronze" colour evokes prestige and refinement, and brings an increased sense of harmony to the whole car's design concept. The front face is distinguished by a horizontally-lined middle grille featuring air intakes and enhanced by LED lights underlined by a stylish chromed spoiler. At the rear, the redesigned bumper adopts a chrome insert, brushed aluminium skid plates and an integrated exhaust pipe design. The 20" alloy wheels are neatly matched to the stylish aluminium roof rails.

Developed by Toyota's 'Kansei' design department, the luxurious leather upholstery enhances the seat's design and highlights its comfort areas. The combination of new black piping and a refined 'V-outline' reinforce the design of the original seat. Two-tone double stitching is used in several areas to provide a balance between robustness and premium style. The urban grey and black colours of the leather are extended to the instrument and door panels to enhance the premium character of the cabin overall.

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