Polestar Precept Concept
Polestar revealed the Polestar Precept - a vision of the brand's future direction and a clear expression of intent. Polestar Precept exhibits the execution of new, more sustainable interior materials, the continued development of the digital user interface and the essence of Polestar design.
The name "Precept" was chosen to emphasise the vehicle's role in setting out Polestar's intent as the contemporary electric performance brand. A precept is a manifesto of things to come; a declaration. The car signifies an important milestone for Polestar as a standalone brand, describing a unique design philosophy that remains firmly embedded in Polestar's brand values: pure, progressive and performance.
"Precept is a declaration, a vision of what Polestar stands for and what makes the brand relevant," comments Thomas Ingenlath, CEO of Polestar. "The car is a response to the clear challenges our society and industry face. This is not a dream of a distant future, Polestar Precept previews future vehicles and shows how we will apply innovation to minimise our environmental impact.
Minimalistic athleticism, the sculpted form of the Polestar Precept sets the tone for future Polestar vehicles. The vehicle's proportions define its presence with restrained surfacing and a focus on aerodynamic efficiency. A 3.1-metre wheelbase which accommodates a large battery pack gives the stunning four-door grand tourer a very low and sleek silhouette with an emphasis on leg- and headroom in the rear.
The front grille is replaced by the Polestar SmartZone, representing a shift from breathing to seeing. An area which once channelled air to radiators and the internal combustion engine, now houses technology for safety sensors and driver assistance functions. Purposefully gathered behind a transparent panel dedicated to intelligent hardware are two radar sensors and a high definition camera. The LIDAR pod, mounted atop the glass roof, is given optimal visibility as a next step towards increased driving assistance. The Thor's Hammer LED headlight signature evolves with separated elements, taking on a dynamic, more robotic and brand-defining interpretation.
Polestar Precept features an integrated front wing above the SmartZone which accelerates air flow over the long bonnet. This allows air to attach itself to the surface earlier, which improves aerodynamic efficiency and thus improves the vehicle's range. At the rear, the wide light-blade spans the entire width of the car, extending into vertical aero-wings - another aerodynamic feature and a nod to light-weight design.
Conventional side mirrors are replaced by camera-based units, each of which extends outwards on an aerodynamic arm. Inside, the traditional rear-view mirror is replaced with a digital screen, the image collected by a wide-angle camera mounted at the rear of the car. The absence of a conventional rear window means that the Precept's single-volume glass roof extends behind the rear seats and the tailgate itself is designed with a larger opening and higher-mounted hinges improving access.
Polestar continues to believe in collaborating with experts to accelerate development and provide customers with the best available technologies. Polestar Precept's interior is defined by sustainability and offered opportunity to work with new materials and processes. Similarly, the evolution of the HMI builds on current partnerships which maximise the integration of expertise.
Sustainable new interior materials balance modern high-tech luxury with reduced environmental impact. Bcomp's flax-based composites for interior panels and seatbacks offer significant improvements over conventional materials, including up to 50% saving in weight and up to 80% reduction of plastic waste.
Seat surfaces are 3D-knitted from recycled PET bottles, bolsters and headrests are made from recycled cork vinyl, while carpets are made from reclaimed fishing nets. These elements, combined with digital artistry, define a new premium luxury that surpasses the conventions of leather, wood and chrome.
The next generation HMI, powered by Android, builds on Polestar's close collaboration with Google. An enlarged, portrait-oriented 15-inch centre touch screen complements a 12.5-inch driver display, and the two are linked by an illuminated blade that encompasses the entire interior. In this execution, the unique Polestar emblem floats holographically inside a solid piece of Swedish crystal between the rear seat headrests.
Supporting the advancement of a personalised and dynamic digital interface, the instrument panel also hosts an array of smart sensors. Eye tracking will allow the car to monitor the driver's gaze and adjust the content of the various screens accordingly. Proximity sensors also enhance the usability of the centre display when driving.
Maximilian Missoni, head of Design at Polestar, says: "Polestar Precept's aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references. At Polestar we see technology as an enabler, as a tool to solve our society's problems and we translated this attitude into a new set of design principles. The combination of sustainable materials and high-tech smart systems opens an entirely new chapter of avant-garde luxury design and shows where Polestar is heading."
Sustainability
- Precept interior shows how high-tech, sustainable materials, when combined tastefully, can create a new luxury design language
- Vegan interior with high levels of recycled content, building on the vegan foundations presented by the Polestar 2
- Polestar works together with Bcomp, an interior supplier, to integrate a flax-based natural composite, which has been used extensively to replace many components that are traditionally made from virgin plastics
- Composite materials reduce interior component weight by 50% with an 80% reduction in plastic
- The proprietary powerRibs™ technology from Bcomp is inspired by leaf veins, delivering both rigidity and low weight
- Bcomp's ampliTex™ composite material is strengthened by the powerRibs™ to create strong and rigid componentry, which can reduce vibrations by up to 250% and perform better during an impact
- The seat covers are 3D-knitted from 100% recycled PET bottles in a single thread - made exactly to size with no waste or shavings
- Reclaimed plastic bottles are also used for the 100% recycled headlining textile
- The ECONYL® carpets are woven from Nylon 6, a material recovered from fishing nets
- Waste and recycled cork from the wine industry is converted into a cork-based vinyl and used in seat bolsters and head rests
Digital Technology
- Evolution of the Android-powered infotainment system first found in Polestar 2
- Large 15-inch digital interface recognizes the driver upon approach, with settings and personal content authenticated by the Polestar Digital Key
- Google Assistant evolves with advanced speech technology in more languages with better local dialect interpretation and more personalized experiences
- Video streaming services will become available when parked or charging
- Proximity sensors adjust what is shown on the screen depending on where the user's hand is placed - display brightness and screen content adjusts according to movements and the need for more or less information depending on what the user is doing
- 9-inch horizontal driver display contains vital information and is linked to eye tracking
- The eye tracking monitors where the driver is looking and adjusts the way information is presented - smaller and more detailed when the driver is focused on the display, and larger, brighter, with only vital information when the driver is focused on the road
- Google Maps and ADAS (Advanced Driver Assistance System) are now merged into one system for safer maneuvers and more accurate predictions based on traffic conditions, shown together in one combined graphic in the driver display
Design
- A distinct direction for Polestar design language characterized by restrained yet powerful surfacing and aerodynamic efficiency
- Polestar Design evolves to take sustainability and technology as sources of inspiration instead of looking back at historical automotive references
- Precept is a proof point of how avant-garde design and perfect proportions can create a new aesthetic for the electric age
- Front wing, integrated into the bonnet, improves air flow by reducing turbulence over the rest of the body - important for increasing EV range
- Air ducts behind the front wheels allow air to exit the wheelhouses and contribute to a more laminar flow around the side of the car
- Air ducts in front of and behind the rear wheels contribute to brake cooling, as well as wheelhouse depressurization
- 22-inch performance wheels are forged and machined, and feature aerodynamic inserts
- Thor's hammer front light signature now split along the horizontal edge, an evolution of the signature in a more robotic, Polestar style
- Welcome and farewell light sequences are inspired by astronomical events, starting in a burst of light from the center of the car which radiates outwards
- From breathing to seeing: SmartZone replaces the traditional front grille with elements required for Pilot Assist including long- and mid-range radar units, ultrasonic sensors and a high-definition wide-angle camera - a natural placement for this technology in the digital age
- Additional SmartZones on either side of the car house additional driving assistance sensors
- Roof-mounted LIDAR pod positioned for superior visibility for future advanced driving technology
- Play between high-gloss and matte surfaces - within one color or switching between materials; a distinct lack of chrome
- Sensor and lighting technologies, as well as high tech materials, are celebrated throughout via careful design execution. They serve as a new set of premium details that move away from using stereotypes such as chrome, leather and wood
- Graphics are minimalistic, in a Polestar execution - technical descriptions and precise expressions
- LED side markers on the C-pillars indicate charging status
- Front splitter, side sills and rear valence in Bcomp natural composite echo interior panels
- Flush door handles, as well as flush integration of the glasshouse - removing all air flow disturbances
- Slim waist and powerful hips; aerodynamic tapering of the cabin
- Doors open wide for easy access; rear doors are rear-hinged
- Long wheelbase accommodates high battery capacity and lots of interior space despite low roof line - batteries are purposefully placed beneath the floor without intruding into the rear passenger footwells, much like Polestar 2
- Rear legroom is given high priority, akin to that of larger luxury tourers, and matched by expansive headroom and a panoramic view
- A precise, diamond cut crystal houses a holographic projection of the Polestar emblem, placed between the rear seat headrests as a symbol of the brand's role as a guiding star in a new execution; an inscription on the crystal shows the precise astronomical position of the polar star
- Rear signature features precise and geometric lighting with a soft, sculptural body shape
- Absence of rear window allows for the traditional rear roof beam to be moved further rearwards for an extended, single-volume glass roof and better head room - as well as a larger, deeper tailgate opening with a roof-mounted hinge
- Rear camera and side cameras feed digital interior mirrors
- Full-width tail lights with vertical air blades complete the aerodynamic design, allowing for cleaner air flow off the vehicle surface
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