Nissan Extrem Concept (2012)

Nissan Extrem Concept

The vibrancy, color and excitement of Brazil has been captured in Nissan Extrem Concept, a radical concept car aimed squarely at young (and young-at-heart) car enthusiasts keen to make a statement on the roads.

Nissan Extrem Concept has been created especially for Brazil. It has been designed for and built in the country and has its world debut at the 2012 Sao Paulo International Motor Show

"Brazil is a country of great natural beauty and it has a passionate, rich culture. But this is not always reflected in the cars on its streets, especially the more affordable locally produced vehicles which tend to be conservative in design, color and specification," said Shiro Nakamura, Senior Vice President and Chief Creative Officer.

"Extrem, with a dynamic, high-character design, is far from conservative. It was created to appeal to the country's growing band of city-based young professionals who are passionate about design and want to make a personal statement. The lightweight two-door 2+2, has a dynamic stance, fresh surfacing, and a clear rugged ability to tackle the urban jungle everyday," he added.

Designed by Nissan Design America (NDA) in San Diego, California, in collaboration with Brazilian designers and produced in Brazil, the concept previews a new breed of car. By blending versatility and toughness with the agility of a compact 2+2, Nissan Extrem Concept is a new genre of urban compact sports car.

Its unveiling at the 2012 Sao Paulo Motor Show underscores Nissan's commitment to Brazil. The country is one of the largest new car markets in the world and one in which Nissan enjoys significant sales growth. The company claimed almost two per cent of the 2011 market, doubling its 2010 sales, and aims to account for five per cent of new car sales in Brazil by 2016.

Nissan's investment in Brazil includes an all-new manufacturing facility in Resende in the state of Rio de Janeiro, which is scheduled to start production in the first half of 2014. When operating at its full potential, the plant will produce 200,000 units annually.

Although strictly a concept car with no immediate plans for production, elements of Nissan Extrem Concept's styling offers a glimpse into future Nissan products, for Brazil and beyond.

"We have created Extrem to show how serious we are about Brazil. Extrem is provocative, energetic and engaging and it reflects the passion, innovation and excitement we put into all our cars," said Christian Meunier, President of Nissan Brazil.

Nissan Extrem Concept in detail

Right from the early stages of its development, the design team behind Extrem was clear about the direction the concept should take. "We call it Baby Beast," said Robert Bauer, Senior Design Manager for the project at NDA. "We see it as an urban rally car, a tough little street fighter that can handle the urban jungle with agility and confidence."

From the outset it was considered vitally important that design inspiration should come from Brazil itself. Although the NDA design team is based in San Diego, creative time on the project was spent mostly in Sao Paulo. The NDA designers managed the project remotely from San Diego and developed clay and digital models using local resources in Sao Paolo.

The result is an exotic and distinctive concept for a new genre of compact sport vehicle with a unique silhouette. The lower half of the body and raised ground clearance expresses its strength, while the sharply sloping roof line suggests its sporting intention. The combination of innovative elements such as the wraparound glass, floating roof rails and detached C pillars enhance the feeling of an open, airy cabin.

The body's shape and surfaces exude a feeling of strength and agility with muscular fender volume defined by sharp creases. Overlapping panels and unique surface interplays create a feeling of layered armored toughness.