Confirming its best-seller status for Mitsubishi Motors in the region, Mitsubishi Colt has started its fourth year in the European market with some fine-tuning announced at the 62nd Frankfurt Motor Show in 2007.
Success
With 205,561 cars (3-door, 5-door and coupé-cabriolet included) sold between the initial launch of Spring of 2004 and May 2007 - therefore covering three successive fiscal years - Mitsubishi Colt has successfully re-established the "Colt" nameplate in many a major European market, like Italy (9,122 units for CY2006 / + 8% in Europe's largest B-segment market) or Germany (20,129 sales for CY2006 where it commands a 3.5% market share in the segment).
With most of these sales being conquest - since Mitsubishi Motors did not have any model in this sector before - Colt's performance (81.504 sales for CY2006 or +12.7%) is even more remarkable. More so as the B-segment is one the toughest in Europe, involving all the mega-budget big players and driven by the introduction of new models.
As a further evidence, in B-segment-orientated Southern Europe, Mitsubishi Colt sales increased in Spain by 24.3% during CY2006, with the sporty 3-door variant representing 45% of the total.
Mid-point
Representing nearly 30% of Mitsubishi Motors Europe sales, this CO² friendly range remains an essential pillar for the dealer network to attract newcomers to the Brand (over 70% conquest rate - 2006 data) and also to retain existing multi-motorized Mitsubishi customers looking for a smaller vehicle to second their Pajero, their L200 or their Grandis.
Action
Capitalizing on this success, Mitsubishi Motors has committed investment for short- and mid-term actions to enhance Colt's appeal with (further) potential customers.
The Mitsubishi Colt family now benefits from several trim, equipment and color changes:
At the same time, Mitsubishi Colt will welcome a new pan-European special action model available with both the 3 door and 5 door bodystyle. Sporty in spirit, as it suits Mitsubishi Motors products, these latest limited editions will feature:
Available in the two new colors (metallic Cranberry Red and metallic Glamour Grey) as well as metallic Lunar Silver and solid Porcelaine White, these new variants will be offered with all Mitsubishi Colt powertrains (1.1 / 75 ps, 1.3 / 95 ps, 1.5/109 ps, 1.5 DiD / 95 ps), except the 1.5 Turbo, and in both manual and Allshift automated manual gearboxes.
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At the same time, Mitsubishi Colt will welcome a new pan-European special action model available with both the 3 door and 5 door bodystyle.
Confirming its best-seller status for Mitsubishi Motors in the region, Mitsubishi Colt has started its fourth year in the European market with some...
The all-new Colt is based on the Renault-Nissan-Mitsubishi Alliance CMF-B platform and is a five-door compact hatchback developed by Renault.
The side view offers a more elongated window line thanks to black sash foils applied on the C- and D-pillars (D-pillar only for Mitsubishi Colt 5-door body)...
Following 267,000 units of the first generation Colt Mitsubishi Motors has wished to capitalize on this success and follow up with a grown-up (only...
As a further evidence, in B-segment-orientated Southern Europe, Mitsubishi Colt sales increased in Spain by 24.3% during CY2006, with the sporty 3-door...
Confirming its best-seller status for Mitsubishi Motors in the region, Mitsubishi Colt has started its fourth year in the European market with some...
At the same time, Mitsubishi Colt will welcome a new pan-European special action model available with both the 3 door and 5 door bodystyle.
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