Mazda Arata Concept (2024)

Mazda Arata Concept

Changan Mazda Automobile Corporation Ltd. (Changan Mazda), a Chinese company receiving investment from Mazda Motor Corporation (Mazda) unveiled the MAZDA ARATA, the design concept model of electrified vehicle, at Auto China 2024.

The concept model MAZDA ARATA is scheduled to be mass-produced as the second new electrified vehicle by the end of 2025 and introduced in the Chinese market. In China, where electrification is rapidly advancing, Mazda will expand its lineup of electrified products so that more customers can choose them.

The MAZDA ARATA is a design concept model for which Mazda took on a challenge to create a new value based on the Mazda philosophy of "Uplifting the Human Spirit." As a crossover SUV, with a modern design that creates a sleek, elegant impression, it is designed to appeal to the advanced, sophisticated taste of Chinese consumers.

The designed theme is "SOULFUL + FUTURISTIC x MODERN." It embodies futuristic and modern forms that evoke the image of a new way of life with new energy vehicles, while fusing the 'excitement of motion' pursued by Mazda Design and the sense of life unique to KODO design.

The side view boasts thick doors and a three-dimensional configuration that provides traction to the four tires, creating a powerful, dynamic shape that is typical of KODO design. The 'cross-wing' rear combination lamps, with their two wings overlapping each other, are also used to emphasize the new Mazda brand.

Air tunnels are set at the tips of the front end hood, on both sides of the front bumper, and on the inside of the d-pillars, to name a few. The improved aerodynamic characteristics contribute to improved environmental performance, while lending a futuristic sense to the model.