Mazda Minagi Concept (2011)

Mazda Minagi Concept

The Mazda Minagi concept car embodies Mazda's new SkyActiv technologies and new KODO design language, signaling the way for the next generation of Mazda cars to come.

The Mazda Minagi concept makes its world premiere at the 2011 Geneva Motor Show as the expression of Mazda's new SkyActiv technologies and new KODO design language. It is the first model which showcases characteristics likely to be seen in the next generation of Mazda cars.

For this reason, Mazda has fully incorporated its SkyActiv technologies into every aspect of driving performance, including the powertrain, chassis, and even body design. As the second concept vehicle to incorporate Mazda's new 'KODO - Soul of Motion' design language, Minagi challenges conventions with emotional design and exhilarating performance.

While Shinari was a pure design concept to express the full potential of KODO design, Mazda Minagi gives a glimpse of the next generation of products to come. As the second concept car to adopt Mazda's KODO design theme, Minagi's design elements combine the expression of energy pulsing throughout the vehicle with the keen agility to move about freely and nimbly. With its upright, compact packaging, Mazda Minagi offers a vision of KODO design that is different to Shinari, yet it shares the same sinuous, powerful stance.

"I wanted to convey something different from the Mazda Shinari. I felt a compact crossover SUV was the perfect vehicle to express agility and focused movement; the flexibility of four limbs moving in unison, and an upright posture."

- Masashi Nakayama, Chief Designer, Mazda Minagi Concept

The Mazda Minagi is a stylish expression of pent-up energy. In Japanese, its name conjures up the image of an object pulsating with energy and perfectly reflects the vehicle's speed, agility and spirited character. For Minagi, Mazda designers looked at different aspects of cheetahs as they hunt. A cheetah's head is positioned high, while long, powerful and supple limbs hold its lean torso upright to enable it to change direction quickly at high speed. Mazda's designers set out to evoke the moment when an animal contracts its muscles, ready to sprint and lunge at its prey. Furthermore, such a lunge can be in any direction; an idea which fits with the function of an agile crossover SUV as it nimbly darts through a sprawling cityscape.

Major features of the Mazda Minagi Concept

An urban-friendly compact crossover SUV which combines emotional design with exhilarating performance

• Mazda Minagi is the first concept car to fully adopt Mazda's SkyActiv technologies and new 'KODO - Soul of Motion' design and it represents Mazda's next generation of products
• Mazda's unique compact crossover SUV for urban explorers fuses emotional design - which conveys a lively ability to quickly leap into action and head in any direction - with the driving pleasure and outstanding environmental and safety performance of SkyActiv technologies
• KODO design elements adopted by this compact crossover SUV express pulsating energy and a nimble ability to move about freely

Exterior design

• The vehicle's crouched stance expresses the image of a cheetah as it stands with its weight poised on its hind legs, ready to lunge at its prey
• The cargo bay of conventional SUVs often resembles a vehicle wearing a backpack, whereas Minagi presents an image of a muscular entity that cleanly incorporates spaciousness within well-toned lines
• Placing the A-pillar rearward emphasizes the rearward orientation of the cabin. This stands in sharp contrast to the single-arc silhouette of frontward A-pillar placement on minivans, and emphasizes the driving position - a priority for the design of the Mazda Minagi concept
• The cabin's position relative to the lower body is further back than on conventional SUVs. This emphasizes the motion expressed in Minagi's form