Ford Ranger Super Duty [AU]
Ford Ranger Super Duty has been designed to provide customers with at-a-glance confidence to demonstrate its capability of doing more. From its taller stance and wider track to bigger tyres and more functional wing mirrors, it screams presence and capability.
The inspiration for a heavier-duty Ranger began with living the life of our truck customers, according to Todd Willing, head of Ford Design, Ford Motor Company.
"Fleet managers told us about the heavy-duty medium pick-up space and how there just wasn't anything they wanted," said Willing. "This set our team on a path to digging deeper, meeting with more than 50 companies and public services to truly live the life of these customers to understand their specific needs."
The result was an idea for a truck that could bridge the gap between what was currently available and what the industry told us it needed. "As we collaborated on this idea more, we realised we wanted to deliver a truck that was the epitome of Built Ford Tough and that the way it looked had to match that functionality."
According to Willing, the team took the already bold-looking Ranger and leaned into it, making it look even tougher. "All the design elements have purpose," Willing said. "We wanted to achieve a feeling, that from just one glance, Ranger Super Duty means business."
Tough truck, tough looks
Featuring 33-inch General Grabber all-terrain light truck tyres, wider track width, and increased ground clearance, Ranger Super Duty commands attention, and has "plenty of presence," said Max Wolff, head of design, Ford International Markets Group.
The unique bonnet design with its chamfered edges suggest strength while the leading edge of the bonnet has been stamped with 'SUPER DUTY', while the new open-weave mesh grille ensures optimum air flow.
At the front of the truck is a heavy-duty, frame-mounted steel bumper which provides enhanced protection to the radiator and headlights in off-road situations. Attachment points for mounting driving lights are standard while the front bash plate wraps down from the bumper, offering impressive, increased approach, rampover and departure angles.
"The design brief to the team for Ranger Super Duty was 'Ultimate Tough'," said Wolff. "The pumped guards, for instance, which were necessary to accommodate the track increase and larger tyre size and the squared-off, over-fender design both unique to Ranger Super Duty."
Available as a Single Cab Chassis, Super and Double Cab Chassis and the Double Cab pick-up. "From working on the farm or building site, to emergency services or forestry needs, and touring four-wheel drivers, there's a range of Ranger Super Duty variants to suit customer needs," said Wolff.
Like Ranger, which is designed to be upfitter ready, Ranger Super Duty takes that to the next level. "We made sure that the truck is ready for everything from service bodies to slip-ons, to ensure that whatever you need your Ranger Super Duty to do, getting it outfitted is a simple process." said Wolff.
Functional and ready for work inside
Echoing the stamped SUPER DUTY name on the bonnet, the brand is also embossed into the upper glovebox door on the inside of the truck. Standard on all variants is a 12-inch infotainment screen with auxiliary switches located in the overhead console.
As a work-oriented vehicle, Ford's design team wanted to ensure the truck is a partner that makes work easier. For those customers that need to use a larger screen or device in the cabin, an optional Integrated Device Mounting system can be installed on the passenger side of the vehicle for mounting devices up to 4 kilograms.
"The available Integrated Device Mounting system was designed to clear the passenger airbag zone and prevent owners from having to damage their vehicle by making modifications," said Wolff. "Because it's mounted directly to the vehicle, device vibration is reduced making it easier to view and use devices."
A joint project between Ford Design and Safari, Ranger Super Duty's snorkel is unique to the truck and designed to complement the muscular lines of the front fender. The sealed installation helps raise the air intake height to roof level, providing cooler and cleaner air to the engine.
Improved vision
Look at the Ford Ranger Super Duty and you'll no doubt spot the taller mirrors, a requirement as this truck offers a GVM of 4500 kilograms. Taller wing mirrors are essential if the internal rear-view mirror is obscured.
These taller mirrors were subjected to a barrage of tests, including Ford's dreaded door slam test which simulates 10 years of wear and tear. Ranger Super Duty's front doors were slammed tens of thousands of times in temperatures ranging from freezing cold to scorching hot, ensuring the performance of the mirrors and the vehicle's hinges weren't compromised.
"As a work vehicle, we know that Ranger Super Duty won't always be treated with care so we make sure we slam the doors hard over and over again to ensure it will stand up to years of use," said Dave Burn, chief program engineer, Ranger Super Duty, Ford Australia. "It's all part of our commitment to the Built Ford Tough ethos."
Driver assistance
Ford Ranger Super Duty gets front and rear parking aids, 360-degree camera, blind-spot monitoring with trailer coverage, forward collision warning, auto emergency braking as well as reverse brake assist with cross-traffic alert, and much more.
Ranger Super Duty raises the game for cab chassis buyers with its clever rear driver assistance technology bar. The rear bar packages Ford's advanced driver assist systems, giving owners the benefits of technologies not previously available on cab-chassis trucks.
"Driver assistance technology was critical to the Ranger Super Duty project," said Burn. "There was no point developing the most capable version of Ranger yet, if it didn't have the same driver assist technology as regular Ranger. We want our customers to feel confident that we've worked long and hard to ensure Ranger Super Duty delivers the technology they need."
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