Peugeot 2008 Concept (2012)

Peugeot 2008 Concept

Forging ahead with a competitive position in the B segment, Peugeot has extended its traditional position with a new, broader, all-encompassing approach. So, the 208 was designed in accordance with an ambitious specification to re-generate the small hatchback. It went on sale in Europe at the end of March 2012, and in the UK at the end of June, prior to an industrial and commercial launch in Latin America in 2013.

In Beijing in early 2012, Peugeot revealed the Urban Crossover Concept to the Chinese public, a contemplation of the motor vehicle in an increasingly urban world.

At the 2012 Paris Motor Show, the Marque is presenting the Peugeot 2008 Concept. This concept car gives further thrust to its international conquest strategy, for which all its talents have been mobilised. The engineers and stylists have worked together in Europe, China and Latin America to create this seductive future vehicle of the range.

The city and Peugeot evolve together

From Sao Paulo to Shanghai, from London to Kuala Lumpur, from the Cape to Moscow, the city lives, evolves and grows. The human race is becoming increasingly urban, at a rate not seen before. A new generation of city dwellers is coming alive. Connected, curious, they share numerous aspirations, regarding the way in which they keep themselves informed of news occurring across the Planet.

Peugeot has included several continents in the development of a new concept car with a view to marketing to an international clientele. So, for them, with them, the Peugeot Style teams in Paris, Shanghai and Sao Paulo have all created the Peugeot 2008 Concept. It will go into production, as close as possible to its customers, first in France (Mulhouse) then in China (Wuhan) and later in Brazil (Porto Real).

The Marque mobilises its experience

With more than 15 million '2' series vehicles, Peugeot benefits from a credible history in the domain of compact cars. This is further reinforced by the new 208, which has re-generated the codes of the segment. Recently, the marque has acquired legitimacy in the domain of the Crossover, with the commercial success of the 3008 and the inspiration drawn from the SXC Concept Car shown at the Shanghai Motor Show in 2011.

Wishing to merge these two fields of excellence into a new vehicle, Peugeot has developed the Peugeot 2008 Concept, a small vehicle combining agility, compactness, versatility and a striking style for young-minded city dwellers who love the city, while also loving to escape from it.

Its unique identity originates from the marriage of the elegance and refinement of the hatchback, the impertinence and mischievousness of the SUV combined with remarkable versatility and occupant space for this segment. Capitalising on the process of re-generation unveiled by the 208, the urban nature of the Peugeot 2008 Concept is established by compact dimensions: 4.14m long and 1.74m wide.

A unique style, combining elegance and strength

The Peugeot 2008 Concept naturally bears the stylistic codes of the Marque. With its athletic and sleek lines it imposes its bold posture which overturns and reinvents the standards of the larger vehicles in the small-vehicles segment.