Peugeot 308
Peugeot's new model in the medium car range, the 308 is the first car of the new "8" generation.
It is fitting that this new hatchback should share the semi-tall architecture which first appeared on the 307. It enables, in addition to the recognised qualities of all of the Marque's models (dynamic styling, class leading handling, etc), an optimised specification for this type of body shape. It provides interior space, visibility, brightness and compact packaging and the qualitative points of reference which have already won more than three million buyers for the 307 worldwide.
The 308 therefore builds on the 307's technical platform, but develops it further in order to meet the project's high objectives: an assertive style, comprehensive specification and a high level of quality.
During its design, the engineers and stylists have paid particular attention to the perceived quality and "quality feel".
With the 308, Peugeot has blended in all the ingredients to appeal to a highly diversified customer base in search of self expression, modernity, attention to detail, control and convenience.
An exterior style more feline than ever
The 308 embodies in its own way the characteristic Peugeot genes that give all of the Marque's models their strong identity.
Strengthening the obvious feline look is two designs of "front" both with a different finish depending on the model: one is a "classic" style (for the entry level model); the other is more dynamic or "sporty".
The strongly contoured lines of the "nose" of the car serve as the focal point and create a dynamic and fl owing "V" profile which follows back from the bonnet into the front windscreen pillars. The profile of the 308 creates a dynamic impression of movement, thanks to the elaborately styled panels and fl owing design of the windows.
The lines at the rear of the vehicle help to identify it. The large wrap around lower bumper - which on top-of-the-range models combines with a rear diffuser - and large rear lights emphasises the wider rear profile and the large curved rear tailgate glass.
A new and original interior
The style of the interior is perfectly in keeping with the exterior architecture, with the adoption of a steeply inclined fascia panel to accentuate the feeling of space. Its fl uid and elegant design coupled with the use of high quality materials (both to look at and to touch) creates an impression of quality seldom encountered in models in this market segment. The use of large expanses of glass combined with a panoramic glass roof (as standard or as an option depending on version) creates a bright interior conducive to user-friendliness and the wellbeing of occupants. Rear passengers will be particularly at ease in the 308 thanks to its generous interior space resulting from its architecture and the design of the front seats.
The attention to detail enjoyed by the occupants of the 308 is part of an approach designed to ensure their utmost wellbeing, thanks in particular to important work carried out on the control of the interior temperature and noise insulation, and also the availability of numerous and ingenious storage spaces.
Dynamic efficiency: exceptional road holding
The chassis and suspension of the 308, assisted by the excellent body rigidity, have been meticulously developed to obtain the best possible combination of road holding and comfort, making the 308 a benchmark in its category.
The electro-hydraulic power steering offers the driver maximum precision, assured by pseudo McPherson type front struts and a rear torsion beam.
In addition, a wider front and rear track and larger tyres (up to 18") enhances the overall efficiency of the vehicle.
Environmental efficiency
The search to lessen the environmental impact of the vehicle was a key objective in all stages of development of the 308. Whether it was with regards to recycling, aerodynamics, its petrol and diesel engines based on recent or original technology, the additive-based diesel particle filter system on the HDi diesel versions, its wheels and suspension (including Michelin Energy Saver tyres and electro-hydraulic power steering), reducing weight (involving the use of composite materials, aluminium and high-strength steel), everything has been carefully studied to optimise fuel consumption and reduce CO2 emissions. Indeed, the CO2 emissions of the 1.6 litre HDi 66kW (90bhp) 308 has been reduced to just 120 g in the combined cycle.
A wide range of modern, high-performance engines that are economical and environmentally-friendly
The 308 offers a wide choice of power trains; there are 10 in all, to meet the requirements of the broadest possible customer base: three petrol engines, three HDi diesel engines and five gearboxes.
Petrol versions of the 308 feature the most recent engines developed jointly by the PSA Peugeot Citroën group and the BMW Group:
- 1.4 litre VTi 70 kW (≈ 95 bhp), 136 Nm, 5-speed manual gearbox
- 1.6 litre VTi 88 kW 16v (≈ 120 bhp), 160 Nm, 5-speed manual gearbox
- 1.6 litre VTi 88 kW 16v (≈ 120 bhp), 160 Nm, 4-speed automatic gearbox
- 1.6 litre THP 110 kW (≈ 150 bhp), 240 Nm, 5-speed manual gearbox
- 1.6 litre THP 103 kW (≈ 140 bhp), 240 Nm, 4-speed automatic gearbox
The 308 HDi offer consists of engines all featuring HDi direct injection technology:
- 1.6 litre HDi 66 kW (≈ 90 bhp), 215 Nm, 5-speed manual gearbox
- 1.6 litre HDi 80 kW (≈ 110 bhp), 240 Nm, 5-speed manual gearbox
- 1.6 litre HDi 80 kW (≈ 110 bhp), 240 Nm, 6-speed electronically controlled manual gearbox
- 2.0 litre HDi 100 kW (≈ 136 bhp), 320 Nm, 6-speed manual gearbox
- 2.0 litre HDi 100 kW (≈ 136 bhp), 320 Nm, 6-speed automatic gearbox
Maximum efficiency in terms of safety
The objective to provide exemplary road holding forms the basis of the primary safety of the 308. This is supplemented by a range of equipment such as a Lane Departure Warning System (LDWS) and bi-Xenon directional headlamps.
At the level of secondary safety, the structure (particularly through the use of 3 impact absorption structures at the front) and bodywork that has been designed in terms of its rigidity and ability to deform in a controlled manner, provides optimal impact protection.
In addition, the 308 can be equipped with up to 9 airbags, including 2 rear side air bags and a steering column air bag.
According to countries, the "Peugeot Emergency" service, linked to the RT4 telematics system, ensures tertiary safety by pinpointing the vehicle's location and organising the dispatch of appropriate assistance.
Colours, trims and structure of the range
With 12 exterior body colours, 5 trim levels, different choices of interior ambience, cloth or leather trim, and even an integral leather fascia panel, the 308 knows how to play the "exclusive" card to appeal to customers.
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