Eleven years after it first coined the term "crossover", Mitsubishi Motors Corporation (MMC) unveiled its third embodiment of this concept with the all-new next generation Mitsubishi Outlander at the 2012 International Geneva Motor Show.
After a total of over 950,000 sales (as of end of December 2011 - including Airtrek - the first generation Mitsubishi Outlander) for the first two generations since June 2001, this all-new mid-size crossover is meant to comply with the times - a strategic and innovative premium vehicle, developed around a versatile global platform and borne of a harmonious balancing of:
This unveiling will confirm the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC's "Jump 2013" smart business plan for a greener and more global Mitsubishi Motors.
New language
Fittingly, MMC's complete family of Passenger Vehicles / Crossovers / SUVs will also see a gradual transition to a re-focused design language, as seen with the all-new Mitsubishi Outlander. While still being formulated, it is envisaged as an open concept meant to be flexible enough to suit specific vehicle requirements whilst staging Mitsubishi's famous Three Diamond logo accordingly. This new engineering-driven look can be understood as the new expression of Mitsubishi's near century old tradition of technology tailored for today's world.
New shape
Similar in size to the current car, the 4655mm Next Generation Mitsubishi Outlander follows a clear design brief where in true Mitsubishi fashion, key directions were for an "engineer's car" with a "Solid - Safe - Simple" shape, blending substantial look with clean surfaces, as previewed in the Concept PX-MiEV and Concept PX-MiEV II show cars.
Whether its high flanks, raised beltline, uncluttered surfaces, strong shouldering or soft-contoured fenders, the all-new Outlander offers a very comforting sense of quiet protection and safety to its occupants - a quality car of substance devoid of cheap styling thrills and designed for the long-haul travelling its innovative power-train will allow.
Understated yet assertive, Mitsubishi Outlander's exterior design is further enhanced by a slim front aerodynamic grille with stylish hockey-shaped chromed strips seem to be milled directly from solid brass as if to shield the three-diamond logo, in-between the feline look of the sculptured wrap-around headlamps.
This same quality look continues inside the car with high grade premium materials (padded surfaces, soft-touch finish, silver or wood accents, gloss black appliqués) gracing a dashboard designed for better driver concentration, including ergonomic steering wheel controls as well as high-resolution and easy-to-read instrument displays.
New harmony
In keeping with Mitsubishi Outlander's forte, the all-new next generation Outlander will continue to carry five or seven people in comfort and safety, supported by a powerful electronic architecture. The new Outlander now comes with a finer blend of:
Low Impact:
All improvements leading to a much better fuel economy and emissions, down to a minimum target of below 130 g/km.
Advanced Safety:
Comfortable Driving:
Clever Utility:
Convenience:
After the Geneva unveiling, the all-new next generation Mitsubishi Outlander will be launched first in Russia in summer 2012, prior to European (late summer), Japanese, Oceania, Chinese and North American debuts.
New frontier
During the course of 2012, MMC will also take advantage of the built-in possibilities of Mitsubishi Outlander's versatile platform & powerful electronic architecture to add an EV-based plug-In hybrid power-train to the ICE Outlander range.
This will be a fully integrated solution, based on MMC's EV technology and also, making the best use of MMC's extensive 4-Wheel-Drive expertise, offering a choice of driving modes including:
When fitted to the new Mitsubishi Outlander, the Mitsubishi Plug-in Hybrid EV system will allow for a range and very low CO2 emissions similar to that of MMC's Concept PX-MiEV II (over 800 km and a target of below 50 g/km).
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