Ford Thunderbird

The Ford Thunderbird is a car manufactured in the United States by the Ford Motor Company. It entered production for the 1955 model year as a two-seater sporty car; unlike the superficially similar (and slightly earlier) Chevrolet Corvette, the Thunderbird was never sold as a full-blown sports car. Ford described it as a personal luxury car, a description which named a new market segment. In 1958, the Thunderbird gained a second row of seats for greater practicality. Succeeding generations became larger and more luxurious, until the line was downsized in 1977 and again in 1980. Sales were good until the 1990s, when large 2-door coupes became unpopular; production ceased after 1997. In 2002, a revived 2-seat model was launched, was available through the end of the 2005 model year.

Genesis

Three men are generally credited with creating the original Thunderbird: Lewis D. Crusoe, a retired GM executive lured out of retirement by Henry Ford II; George Walker, chief stylist and a Ford vice-president; and Frank Hershey, a Ford designer. Crusoe and Walker met in France in October 1951. Walking in the Grand Palais in Paris, Crusoe pointed at a sports car and asked Walker, 'Why can’t we have something like that?'

Walker promptly telephoned Ford's HQ in Dearborn and told designer Frank Hershey about the idea. Hershey took the idea and began working on the vehicle. The concept was for a two-passenger open car, with a target weight of 2525 lb (1145 kg), an Interceptor V8 engine and a top speed of over 100 mph (160 km/h). Crusoe saw a painted clay model on May 18, 1953, which corresponded closely to the final car; he gave the car the go-ahead in September after comparing it with current European trends.

1963 Ford Thunderbird

Unlike the Corvette, the Thunderbird was never a full-blown sporting vehicle; Ford's description was personal luxury car, and the company essentially created this market segment.

Naming

There was some difficulty in naming the car, with suggestions ranging from the exotic to the ridiculous (Hep Cat, Beaver, Detroiter, Runabout, Arcturus, Savile, El Tigre, and Coronado were submitted among the 5,000 suggestions). One serious suggestion was Whizzer. Crusoe offered a $250 suit to anyone who could come up with a better name.

Stylist Alden "Gib" Giberson submitted Thunderbird as part of a list. Giberson never claimed his prize, settling for a $95 suit and an extra pair of trousers from Saks Fifth Avenue.

According to Palm Springs Life magazine, the car's final name came not from the Native American symbol as one might expect, but from an ultra-exclusive housing tract in what would later be incorporated as Rancho Mirage, California: Thunderbird Heights.

1961-1963 "Bullet Birds"

1961 saw new and much sleeker "Bullet Bird" styling, with a pointed nose and rocket-ship lines, terminating with twin jet exhaust-like round taillights with fins above. Sales were strong, if not quite up to record-breaking 1960, at 73,051 including 10,516 convertibles. A new, larger 390 in³ (6.4 L) FE-series V8 was the only engine available. The Thunderbird was 1961's Indianapolis 500 pace car, and featured prominently in US President John F. Kennedy's inaugural parade, probably helped along by the appointment of Ford executive Robert McNamara as Secretary of Defense.

1962 saw strong production figures of 78,011 (including 9,884 convertibles) and the introduction of the Thunderbird Sports Roadster. This model included a tonneau cover that covered the rear seat area, effectively transforming the car into a two-seater model, as well as Kelsey-Hayes wire wheels and special trim. Despite its appealing appearance, which earned a number of high-profile sales, including the model owned by Elvis Presley, its impracticality and high price led to poor sales. The tonneau cover was available through the 1964 model year, but few were sold.

Also introduced in 1962 was the Landau model, with a vinyl roof and simulated S-bars on the rear pillars. This was the beginning of the 1960s/1970s fashion for vinyl roof treatments, and a vinyl roof was a popular Thunderbird feature for the next twenty years.

1963's numbers were down at 63,313. The Landau became the number 2 model after the standard hardtop, at 12,193 sold, while a Limited Edition "Principality of Monaco" Landau model, personalized with a plaque displaying the owner's name and the car's limited production number, were limited to and sold 2,000 units. They all came with special white leather interior and a rose colored vinyl padded roof with Landau irons. Only 5,913 convertibles and 455 Sports Roadsters sold, indicating a decline in convertible popularity at the time.

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